For the landmark, best-selling Phaidon publication charting Nike's transformation from rebellious upstart to global phenomenon, I researched and wrote all extended archival copy. 

The book's expansive subjects ranged from Nike's ambitious Breaking2 marathon quest and defining "listen to the voice of the athlete" philosophy to its paradigm-shifting advertisements and culture-defining collaborations with innovators such as Michael Jordan and Virgil Abloh. I further provided foundational writing support on the book's foreword and its website, conducting interviews with key players, which were featured on the site. 

CREATED IN COLLABORATION WITH NIKE

PUBLISHED BY PHAIDON